I’ve always been passionate about the relationship between good design/ideas (Art) and the mechanics behind getting things done right (Science).

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The difference between the best idea in the world being simply adequate vs, being best-in-class, comes down to how it’s executed. When it comes to the planning, management and execution of digital/creative products, I have over 20 years of experience of getting it done right. 

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​I am a relentless process optimizer. If I see a way to make the thing we did today, quicker/easier to do tomorrow – I do everything I can to make that happen. More often than not, a little bit of empathy for each and every stakeholder involved and a bespoke approach to what works for the team goes a long way.

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To learn more about the science behind my approach, check out some of the Results.