Project Management

I've always been passionate about the relationship between good design and ideas (Art) and the mechanics behind getting things done right (Science).

The difference between the best idea in the world being simply adequate vs. being best-in-class comes down to how it's executed. When it comes to the planning, management, and execution of digital/creative products, I have over 20 years of experience of getting it done right.

I am a relentless process optimizer. If I see a way to make the thing we did today quicker and easier to do tomorrow — I do everything I can to make that happen. More often than not, a little bit of empathy for each and every stakeholder involved and a bespoke approach to what works for the team goes a long way.

To learn more about the science behind my approach, check out some of the Results.

AI + Mobile Product Acceleration

I help mobile product teams turn emerging AI capabilities into real customer value. My work focuses on faster discovery, smarter feature prioritization, adaptive onboarding, and scalable execution for iOS, Android, and Web products.

This is not just about tools — it is about shaping roadmaps, aligning teams, and building workflows that let AI do the heavy lifting while the product stays grounded in customer outcomes.

I’ve used this approach to support teams creating mobile-first financial products, health apps, and digital ecosystems, helping them launch faster, reduce rework, and make their AI investments more practical.

Transforming Complexity Into Success

Often times, when balanced against budgets, timing constraints, and varying stakeholder expectations, making sure the process works for everybody takes a back seat. Knowing what the best solution is only half the battle — being able to implement it is the other (often more challenging) half.

I've seen first-hand what a little organization and process optimization can do for a project, team, product, company, and the bottom line. Click any case study to learn more.

Case Study No. 1

Chatham Financial: Design Ops Practice

Built a design operations program from scratch for a 15+ person team — including a comprehensive SDLC framework, vendor renegotiations saving $10K+, and a ~60% reduction in the Design System backlog over 8 months. Also led cross-functional AI learning sessions for the product and development org.

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Case Study No. 2

American Express: @Work

Turned a complex UX product roadmap within Global Commercial Services into a design-forward product program. Built program trust with the Product Team, implemented agile best practices, single-source PM (Airtable), and developed a new intake process from scratch.

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Case Study No. 3

Comcast / Xfinity: Prepaid App

Consulted as dedicated on-site PM to rescue a complete overhaul of the Xfinity Prepaid App & website. Implemented a phased agile approach to the SDLC — moving the project from 10 weeks behind schedule to delivered on time.

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Case Study No. 4

The Forge

What happens when you design, architect and build your own custom project and resource management platform from scratch using in-house resources? (Hint: it's awesome)

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Work Samples

If it gets coded, connected to a database, animated, hung on the front door, shows up in your feed, gets packaged up and put on a shelf, or directs traffic to your site — odds are I know how to get it done.

From front-end to back-end, to the sales kit that supports the new brand trajectory — below is just a small slice of what I've helped get done.

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One Touch Reveal Mobile App

Oversaw the Design Program for the One Touch Reveal® Mobile App and Web Application for a J&J subsidiary. First ever FDA approved Bolus Dosage app — delivered on time and under budget.

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American Express Serve

Built a brand, ad campaigns and a complete digital ecosystem for a unique American Express prepaid product for people without access to the financial system.

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Shake Shack

Shepherded the development and launch of the Shake Shack brand from the first store in Madison Sq. Park to the opening in the Mall of Dubai.

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Acme Smoked Fish

Oversaw the rebrand of America's oldest purveyor of smoked fish in Brooklyn.

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Comcast / Xfinity

Consulted with Hero Digital to get the Xfinity Prepaid Mobile App/platform from 6+ months behind schedule to launching on time.

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2011 One Show

Was fortunate enough in my agency days to run the project of branding and concepting the 2011 One Show Awards.

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Kane Brewing

Helped a really cool small brewery in Jersey up its brand game.

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Prima Packaging

A packaging project for a farm that sold produce through Walmart. Still have the picture.

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Audience Science

As part of a rebrand, we put together this really cool direct mail piece for a marketing data company. Came with a small Brookstone projector and everything.

Brand Work

For over a decade I helped brands of all shapes and sizes express themselves. I've helped them grow, adapt, change — and in some cases even helped create them from the ground up.

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